I recently spoke at a conference with a guy who (I was informed) gets paid over $15,000 for his forty five minute presentation. Was he good? Yep. Was he mind-blowingly incredible? Nope. Was he fifteen times better than the $1,000 speaker? Nope. Then why did that company pay so much for his services? Because they were buying a brand that’s why. A name. A reputation.

What’s Your Brand? Posted By : Craig Harper

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